Silvia Parodi is an Italian content creator and a Ferrari Esports ambassador. I first connected with Silvia in early 2024, at a time when she was mainly posting content focused on Formula 1, sim racing and the World Endurance Championship (WEC).
I reached out to Silvia after she was looking for someone to help her develop a brand identity, including personal logos and banners for her streaming platforms.
Silvia Parodi
Brand designer
Logo and banners for Twitch/Youtube
Ongoing
Date: 06 December 2025
Silvia gave complete creative freedom in designing her personal logo, with just two specific requests: to incorporate her initials SP and her racing number 7. The final logo concept seamlessly integrates the number 7 between a slanted S and P, creating a bold and cohesive mark that reflects her personality well. We chose a timeless black and white color palette, ensuring the logo remains clean, versatile, and easily adaptable across all applications
Date: 06 December 2025
For her initial banner design, Silvia had a clear creative direction in mind. She wanted a dark, textured background combined with a vibrant colour gradient to create depth and visual impact. We selected a bold pink gradient, perfectly aligned with her Twitch branding at the time, ensuring strong brand consistency across all platforms. The newly designed SP7 logo was placed at the center of the banner. To enhance visibility, all of Silvia’s social media accounts were displayed, making it easy for her audience to connect with her across platforms. As a finishing touch, subtle white line details were added to create structure, balance, and a refined modern aesthetic
Date: 16 January 2026
For Silvia’s second banner design, the overall concept remained consistent, with one key adjustment. She requested that the pink gradient be replaced with a red gradient to better reflect her personal preferences. To achieve this, we selected Ferrari-red, a color choice that matches Silvia’s passion for the iconic Italian racing brand. This subtle change enhanced the banner’s visual intensity while maintaining a consistent layout established in the original design.
Date: 02 February 2026
Silvia’s banner design remained largely consistent with the previous version. The primary update was the addition of the Ferrari logo, following her appointment as a Ferrari Esports Ambassador. Integrating the Ferrari branding elevated the banner’s prestige and reinforced her official connection to the globally recognized motorsport brand. The logo was carefully positioned to maintain balance within the existing layout while ensuring clear visibility and brand harmony.